Brand Development
Photoshop - Illustrator
Concept Development | Branding | Social Media | Advertising
Moodboard
The Natura Botica moodboard shows the brand’s calm and welcoming vibe. Using soft lighting, rich textures, and shades of purple and lilac, it creates a peaceful and elegant feel that invites customers to enjoy the store’s natural wellness offerings.
Logo Sketches
The sketches I created for Natura Botica focus on nature, with trees, leaves, and flowers as the main elements. They show the brand’s connection to the natural world and capture the calm and beauty of organic forms. From detailed leaf patterns to graceful tree shapes, the sketches create a peaceful, refreshing feeling and reflect Natura Botica’s commitment to natural wellness.
Natura Botica has three divisions
Raw Store Division:
Sells natural raw ingredients / Tagline: "Natura's Bounty Unveiled."
Workshop Division:
Customers craft natural products / Tagline: "Crafting Natura's Wisdom"
NutriBar Division:
Offers nourishing smoothies, juices, teas / Tagline: "Natura's Wellness Oasis."
Color Run
The Color Run colors range from deep purples to soft lilacs, showing a sense of calm and elegance. Small touches of pink, and yellow add variety. The pink-purple logo, shaped like a Tree of Life petal, reflects the brand’s connection to nature and celebrates growth and togetherness.
Final Logo
Natura Botica’s logo features the Tree of Life inside a delicate petal, symbolizing health and nature’s nurturing embrace. The tagline “Nourish from Nature” reflects the brand’s focus on natural wellness. Lilac, purple, and white colors evoke purity, calm, and elegance.
Logo Lock-ups
For Color Run, I made different versions of the Tree of Life logo without the petal, using various text layouts so it can be used in many ways. I also created smaller logos with right-aligned text, keeping the brand consistent while making it flexible.
Primary
Secondary
Logo Use
The brand guidelines show examples of wrong ways to use the logo to explain common mistakes. These are just warnings, not for use, and help keep Natura Botica’s look consistent. Clear instructions make sure the logo always shows the brand’s natural wellness identity.
Minimum Logo Size
Color Palette
Natura Botica’s colors use soothing purples, soft pinks, and clean white to create a calm and elegant feeling. Extra colors like light blue, warm orange, yellow, and beige add energy and balance. Together, the palette mixes the beauty of nature with a touch of luxury.
Brand Colors
Brand Colors Combinations
Typography
Natura Botica’s fonts mix elegance and fun. Canvas Script adds a classy touch, while Regulator Nova gives a modern, playful feel, making the brand look fresh and appealing.
Icons Sketches
I designed Natura Botica’s division icons to match the main logo and show each division’s focus on natural wellness, using ideas like books, flowers, trees, owls, and fruits.
Final Icons
Each Natura Botica division icon matches the main logo and shows its focus. The owl stands for wisdom in Workshops, the flower means purity in Raw Ingredients, and the tree—shaped like a woman with raised arms—shows growth in Nutribar. Together, they form a flower inside the petal, symbolizing the brand’s commitment to natural wellness.
Brand Artwork
Natura Botica’s artwork and patterns show the harmony between people and nature, with a woman whose hair is made of leaves and body of fruits and flowers. These designs strengthen the brand’s link to organic beauty and keep its look consistent and appealing.
Patterns
Natura Botica’s patterns, inspired by flowers, fruits, and icons, show the brand’s focus on natural wellness. Made to feel harmonious and full of life, they appear on packaging, digital media, and displays, giving the brand a consistent and welcoming look.
Brand Collateral
Grand opening, employee ID, loyalty, and VIP cards share a consistent design that mixes fun, color, and professionalism, showing the brand’s blend of art and nature.
Poster Flats
City Banners
Grand Opening Invitation Card
Loyalty Card
VIP Gold Card
Employee ID Cards
Main Store Applications
Nutri-Bar Applications
Raw Store Applications
Workshops Applications
