FitStar Pro — a fitness industry networking platform I helped bring to life from concept to launch. I developed the logo and brand identity, designed the website (now live in testing), and produced a complete suite of promotional materials, including billboards, magazine ads, social media graphics, and videos. While the ad campaign hasn’t launched yet, the creative direction is fully developed and ready for rollout.
Web Design | UI/UX
Illustrator - Figma
Concept Development | Branding | Web Design | UI/UX | Social Media | Advertising
A sleek, user-friendly fitness hub designed to connect trainers, gyms, and enthusiasts worldwide. From a dynamic homepage and robust search directory to inspiring blog content and a cohesive brand experience, FitStar’s design merges visual appeal with seamless navigation—aiming to position it as a go-to platform in the fitness industry.
Posters | Ads
Photoshop - Illustrator
Branding | Advertising
Billboard Ad — Fitstar Award
Introducing FitStar’s Top Personal Trainer of the Year billboard — a bold visual in red, silver, and dark gray that commands attention. Sleek design and powerful imagery celebrate fitness excellence, inspiring trainers to reach new heights and showcase their expertise. FitStar wants to recognize dedication, passion, and innovation by highlighting standout talent within its community.
Billboard Ad — Fitstar Advertisement
The FitStar Billboard Banner is designed to shine against the cityscape, inviting fitness pros and enthusiasts to explore Canada’s Fitness Directory. With vibrant colors and dynamic visuals, it’s envisioned as a beacon of opportunity—aimed at helping users discover fitness professionals and centers tailored to their goals.
Tradeshow Booklet
Photoshop - Illustrator
Branding | Advertising
FitStar’s tradeshow booklet grabs the attention of fitness pros and sport lovers with bold visuals and dynamic imagery that capture the industry’s energy. Designed primarily for tradeshow distribution, it showcases standout offerings in a format that’s also optimized for social media sharing. Packed with eye-catching graphics and impactful sections.
Fitness Magazine
Photoshop - Illustrator - InDesign
Branding | Advertising
FitStar Magazine, a proud extension of the FitStar brand, carries forward its essence with a logo inspired by the original—refreshed in striking purple with silver accents. The magazine delivers a vibrant mix of fitness insights, trends, and inspiration, packed with engaging visuals and content. It’s designed to inspire fitness lovers and position FitStar as a rising presence in the fitness industry.
Social Media
Illustrator
Branding | Advertising | Social Media
FitStar’s IG posts are designed to engage fitness lovers with carefully curated, inspiring content. Featuring motivational quotes, dynamic visuals, and key brand messages, it’s crafted to spark curiosity, encourage exploration, and introduce users to the FitStar platform.
Video Ads
CapCut - Premiere
Branding | Social Media | Advertising | Video Editing
These social media videos were crafted to spotlight FitStar Pro, encouraging fitness professionals and clients to come and discover the platform. With engaging visuals and dynamic storytelling, they aim to spark interest and invite users to explore what FitStar has to offer.